Organizational change initiatives must be:
1. Perceived by your organization's executives as critical to the success of your business.
2. Perceived by your employees as a change that will increase their customers' satisfaction, make their jobs more rewarding and make them feel good to be part of your organization.
3. Targeted at achieving improvement in the way your customers view your organization's performance as part of the products and services you provide them.
4. Targeted at achieving quantifiable improvement in your organization's operating performance.
5. Tied directly to your critical performance indicators (e.g. , revenue, profits, cash flow, competitive position, cost, quality, customer service, etc.).
1. Identify the external factors which are most important to your organization's success.
2. Develop an improvement strategy for boosting your organization's performance relative to those external factors.
3. Translate that improvement strategy into a concrete change initiative.
4. Design projects, communication programs, and recognition systems that will align your organization with your improvement objectives.
5. Develop organizational performance metrics which will help you manage and assess each component of your organization's change process.
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